Designer Clothing Outlet in Sanur, Bali.

This post is about a special clothing designer store in Sanur Bali, but it is also my tribute to Sarina, a modern Balinese woman, who is full of beans. She is humourous, intelligent, worldly and an assertive feminist. The real Bali reveals itself through continued conversation and friendships made over the years and I enjoy re-visiting Sarina annually.

A trip to Sanur, Bali would not be complete without a few visits to Sarina’s shop. Sarina is a qualified dressmaker, producing designer clothes, mostly in classic styles in good quality fabric. She is an exporter, but also keeps a range in her little shop. Her stock comes in a vast size range from size 8 to 22. Over the last 7 years I’ve bought a variety of plain coloured tops from Sarina. They wash well a never pill or shrink and wear so well. I’m still have pieces from five years ago.

The beautiful Sarina, designer and tailor.

This is a most un-Balinese shop. Sarina doesn’t really stock typical Balinese holiday wear, her clothes are not tropical. She doesn’t negotiate on the price, but nor does she haggle or insist that you buy anything. Her display is not very appealing, with huge bags stacked around the room; her shop doubles as her warehouse. She specialises in heavier cotton fabrics more suitable for Melbourne or Paris, useful classic casual clothing, mostly tops and bottoms rather than dresses. There are a few frivolous, blingy multi- coloured pieces but most people who know about this secret designer store will be hunting down her plain coloured classic skirts and tops. She doesn’t need to spruke or promote her wares, relying on repeat customers and word of mouth. I was introduced to Sarina by a good friend: last year I introduced some friends and family. This is how it works.

The prices in Sarina’s store are fixed and a good deal more expensive than what she calls ‘Bali shit,’ the cheap mass- produced little dresses that are commonly seen throughout Bali. A good sleeveless top might cost around AU$13 or so, a little more for skirts and cardigans. You can also buy Sarina’s tops in Williamstown ( a suburb in Melbourne) for over $50, so her prices are comparatively very reasonable. It’s a good opportunity to stock up on some useful layers.

Popular combo. I bought the sleeveless top and tend to stick to her very good black range.

Once you decide to try a few things on, you must submit yourself to Sarina who will fit and dress you before you get a chance to look in the mirror. A good tailor knows how things should sit: she will adjust the shoulders, and has a distaste for clothes that pull and stretch over the body. She will assess your size the moment you walk in the door. I usually ask her what’s new for the year, and she will begin dragging tops from big bags for me to try on. The experience is delightful and funny: you simply tell her what colours and styles you like and out they come. Accompanying males can sit on a chair inside and watch the show, or are seated outside in the market lane under a tree.

Aladdin’s cave.

Once the commerce is over, I like to return to see Sarina for an occasional chat. As a feminist, she has very strong views about work, and raising daughters in Bali. She is independent, having worked to buy her own house. It is customary for young Balinese married women to live with their in-laws. Sarina travelled the world accompanied by her (then) young daughter, and through her hard work, has paid for her daughter’s university education. She cuts fabric from 6 am, then travels by motorbike to her Sindhu shop by 12 pm to open the shop, and returns home in the evening. After dinner at 9 pm, she still has more work to complete. Midst all this, Sarina, like all Balinese, attends to Hindu ceremony and ritual. Sometimes she arrives in her boyish loose jeans and checked shirts: at other times she is sarong clad, and ready for ceremony. Now at 58 years old, she is beginning to feel the strain of a hard working life and I can certainly relate to this. She is a human dynamo, agile, talkative, energetic and hilariously funny. I admire her greatly.

Sarina arranging her striped ‘tummy sucky’ skirt with a very handy classic sleeveless top.

If you’re in Sanur, brave the walk down the narrow gang full of shops that make up Sindhu market, politely ignoring the many touts along the way, until you find shop number 19. Tell her I sent you. Ask for the latest designer sleeveless tops which come in black, teal and dark red, her cotton cardigans, striped long line tops and her ‘sucky tummy range’ of skirts and leggings. The title says it all.

Also see my earlier post on Sarina’s shop, written in 2015.

  • Sarina’s shop, No 19, Sindhu Beach Market, Sanur, Bali
  • Prices are fixed and are very reasonable for such good quality.
  • Don’t go too early as Sarina works at home all morning. After 12 is best.

Secret Designer Store, Sarina of Sanur

Take a stroll with me down to the far end of a one way clothing market lane to visit Sarina’s designer clothing shop. I was introduced to Sarina by my friend, Helen: others learn about Sarina in the same way. Most of her customers come by word of mouth or introduction. Unlike the other persistent but friendly women along this lane, Sarina has no need to beckon travellers to her store- they flock here annually to stock up on well made, good quality fashion basics more suited to Melbourne and Sydney’s mid seasons and winter layering. Most customers are Australian women over 40. Sarina keeps a few stools outside for bored husbands who have tagged along.  A dress and shirt maker by trade, this is evidenced by the cut of her garments. She often refers to other stock (not her own ) as ‘Bali Shit’.

The first thing you notice about her store is the absence of display. In fact, a kind of ordered chaos rules. The floor is covered in black plastic bags full of garments, hidden treasure, only to be revealed by Madame Sarina herself, once she assesses your size, style and taste. The experience might be compared to having a personal shopper and dresser all rolled in one, not that I have had the luxury of this back home. Try things on, have fun and let Sarina dress you.

She will know your size instantly. Forget about changing rooms and false modesty: off comes your top and on go her well cut basics, accompanied by cheerful and amusing banter. She will adjust the sleeves, pull back the shoulders and make the garment look like it was tailored just for you. Women leave Sarina’s feeling good about themselves – and they spend far more money than they intended.

Sarina- so delightful.
Sarina- so delightful.

PS. She also copies anything so if you have some favourite pieces, take them along and have new ones made to order.

Shop details:

  • Sarina’s shop, No 19, Sindu Beach Market, Sanur.
  • Prices are fixed and very reasonable- ranging from 90,000 IDR ( $9.00 AU) to 150,000 IDR ( $15.00).
  • Don’t go too early: 11 AM or later.