I recently discovered that grass-fed meat costs an arm and a leg in Australia. As I don’t eat meat, I was oblivious to the various labels and grading used in our meat industry. Call me naive, but I just assumed that Aussie cows wandered around in paddocks until the man with the truck arrived to take them off to the abattoir. Not so. And as I pondered the range of options in the supermarket, thinking that I might make a slow cooked ragu for the children, I was faced with all sorts of dilemmas. A basic cut of grass-fed beef, commonly referred to as gravy beef, costs around AU$18 a kilo. The next option was something called MSA beef. I asked the check out girl what MSA stood for but she said she had no idea. A quick search will reveal that it stands for Meat Standards Australia, but having watched the video and read the nonsense attached to the site, I still feel in the dark and am siding with the check out girl. There was no mention of grass, but I discovered that the MSA stamp is “a grading system based on actual consumer research”. Really? Sounds a little Orwellian to me. Then came the meat trays with no little stamps at all- nicely wrapped in plastic on styrofoam trays and looking all red and juicy- and much cheaper. No information was attached to this meat: I guess it meets no standards at all.

I went to the local hairdresser and discovered that she also lives on a small acreage farm and breeds a few cows and sheep for the table. She has more grass than I do and, as meat eater, she is ready to slaughter her own grass-fed animals. I admire that. There’s a local butcher in Hurstbridge who will do the butchering for you. You need to hire a bobcat or tractor to dig the large hole for the carcasses. You need to separate the animals for at least a day and make sure that they fast for 24 hours or so. I guess you then have to wear earplugs while the cows moo and fret, not to mention the fear and anxiety of the rest of the herd as this process occurs. I can’t bring myself to do this.

We have five grass-fed cows and sadly two or three have to go due to lack of grass in winter. They have done a fine job supplying us with manure for our compost heaps and keeping the grass down during bushfire season. It seems such a shame that our cows who have had a happy life will end up at an abattoir and their meat will appear on a plastic wrapped supermarket tray with an idiotic MSA sticker attached or perhaps not even that.


For Where’s my Backpack This week’s theme is Grassy.