There are hundreds of tailors in Hoi An, making made to measure suits and other outfits. This service is popular with tourists who need outfits for special occasions, such as bridal parties as well as young people looking for cheap coats and jackets. Tailors can also make copies of your favourite clothes, assuming you have some, which I don’t.
On the way to our favourite chay (vegetarian) restaurant, a long walk through Hoi An’s busy back streets to the end of Trần Cao Vân, we passed by rows of shops selling clothing and met many touts, usually friendly women on bicycles, urging us to visit their ‘tailor’ shops. This constant intrusion, ‘ Hello, where are you going, where are you from, blah blah, come to my shop, just for a look’ can be bothersome at first. After a day or so, when you have worked on your smiling but insistent ‘no thankyou’, and they have come to know you as visitors who are only interested in eating, relationships improve and you begin to feel like a local. It is important to know that these girls do not own their own shop but work on a commission for tailors: the shop they take you to will not be a tailor either, but a store front for outsourced work. ‘While outsourcing is economical for store fronts as the shop only pays a set price for each item made, many tailor shop owners that outsource have no idea about the construction techniques, the consistency, the interior details such as threads, interlining, canvassing, shoulder pads, buttons etc. The quality that is put out is obviously variable, uncontrolled and as a general rule quite low.’¹
Mr T has privately expressed some interest in acquiring a new jacket for a serious event. Urged on by discussions about style, cut and colour, I collected some ‘tasteful’ examples from the street. Many of the shop owners were intrigued while some shooed me away.
For those who do wish to take advantage of Hoi An’s famous tailors, it would pay to read the following article first. ¹ http://wikitravel.org/en/Hoi_An. There are some reputable tailors around and the article forms a useful guide to those wishing to source made to measure clothes.